MEMBERSHIP WORKSHOP DAY - Thursday 25th January 2024

0900 - 1700 GMT

Home Grown Private Members Club - London

Every Membership organisation wants to grow and retain their members. Join us in London, for an interactive workshop that will show you how to best grow and retain your membership.

This workshop is run by Gordon Glenister and Tej Daffu, both of whom are former senior membership organisation practitioners. Gordon Glenister is a global membership and association expert, having run a leading trade association for 11 years and founded 3 others. Tej Daffu was Director of Membership of the Data & Marketing Association for 10 years and has since started as Membership Director of Membership World.

We will be covering membership growth and retention strategies, commercial road maps, targeting, prospecting, group discussions, group exercises and lots more!

We will discuss:

- What do your members get for their fee?

- How can you grow your membership?

- Best ways and ideas to keep your members?

- How can you create in-depth content and add value for members?

The workshop will go into a deep-dive of what you are offering for your members and what can be done. What are the new ideas and trends? How can you find and retain your members and provide the best value for lifetime membership?

Three key takeaways from this workshop:

- 25 great innovative strategies to aid recruitment and retention

- A Membership KPI measurement checklist

- A segmentation profile template

We finish the day with networking drinks where you can mix with your peers and enjoy a well earned drink!

AGENDA

10:00 am - Introduction to the day - Gordon Glenister & Tej Daffu

10:15 am - Group Discussion

11:45 am - Break

12:00 pm - Membership Growth and Retention - Gordon Glenister & Tej Daffu

1:15 pm - Lunch

2:00 pm - Group Exercise